- The GeniusStrap idea started with an untied shoelace
- Had the desire to solve the problem and to primarily save time
- Chose simplicity as the first criterion
- Researched and created prototypes
- Moved to the West Coast from the East Coast
- Joined TIMEOC meetup and met great people
- Found out so many uses of the strap that led to the name, GeniusStrap
- Decided to expose kids to the invention and entrepreneurship process
- Got tons of feedback
- Researched and created more prototypes
- Found local manufacturer
- Created test mold and tested several materials
- Created Kickstarter project with kids help
- Researched more
- Backed by family, relatives, friends and people from around the world
- Created production mold and tested several materials
- Found the best material and manufactured the straps
- Delivered to and thanked the Genius Backers
- Got tons of feedback
- Did more research and testing
- Spawned GeniusLaces.com
- Registered Genius Aces, LLC
- Found and currently testing stretchier materials
- Officially opened the online store
- And the GeniusStrap's journey continues ...
Lionel Castro
Creator and Founder